During my tenure as a Content Strategist at Asheville Proper and Little D’s, I have played a pivotal role in transforming our online presence and enhancing brand engagement. Leading the development, implementation, and ongoing management of comprehensive digital marketing and social media strategies, I orchestrated campaigns that resulted in a vibrant and active online community.

One of my key contributions has been the creation of visually stunning and engaging food-related content that authentically reflects the unique style and ambiance of our restaurants. Leveraging my expertise in Adobe Lightroom, I meticulously edited photos to enhance visual appeal while maintaining strict brand consistency. This approach has not only showcased our culinary creations but also provided a visual narrative of our restaurant interiors and special events, effectively conveying the essence of the Proper Little Restaurant Group experience to our online audience.

Crafting captivating and informative copy has been a cornerstone of my responsibilities, ensuring a consistent tone and style that aligns seamlessly with our brand identity. From menu items to promotions and special events, I have artfully conveyed our offerings in a manner that resonates with our target audience, contributing to heightened customer engagement and satisfaction.

In close collaboration with the management team, I have played a key role in ensuring the seamless integration of marketing efforts with the overall restaurant strategy.